— salt point advisory group

Your Growth Shouldn't Outrun Your Operations

When wholesale expansion, fulfillment, or margins start slipping as you scale, you need an operator who's fixed this before — not another framework. I step in, diagnose fast, and get your operation ahead of your growth again.

Growth is outpacing what your systems can handle.

Revenue is up, but every week feels like you're patching something new — a stockout, a missed ship date, a 3PL that dropped the ball. Underneath it, you know the operation wasn't built for the size you're at now, and it's only going to get harder from here.

Margins are shrinking even though the top line looks good.

You're selling more, but somehow keeping less of it. The real frustration isn't the number — it's not having full visibility into where the cost is actually leaking, or the bandwidth to go find it.

You're spending your week putting out fires instead of leading.

Every day pulls you into an operational problem that shouldn't require your involvement. The deeper issue is that you don't have someone in the building who can own this — so it keeps landing back on you.

— The Salt Point POINT™ Operating System

A Named System, Not a Generic Playbook

Most operational consulting stops at process redesign, POINT doesn't — because fixing a strained operation takes alignment across strategy, execution, leadership, and performance, all at once. Every engagement follows the same five phases:

P

Pinpoint

Find the real constraint, not just where it shows up.

O

Organize

Build the plan to scale past it.

I

implement

Run the fix, not just recommend it.

N

Normalize

Hold the new performance level.

T

thrive

Position the company for what's next.

I built this around what I've actually done — leading supply chain, fulfillment, operations myself, not studying it from the outside. This isn't a framework I'm selling you; it's how I've run operations for 20+ years now with a name on it.

20+

Years Operating, Not Advising

20+

Years Operating, Not Advising

$30M+

In Costs Cut

$30M+

In Costs Cut

97%+

On-Time Fulfillment Delivered

97%+

On-Time Fulfillment Delivered

4x

Growth, Infrastructure Built

— WHO I WORK WITH

I work with brands between roughly $25M and $125M in revenue — past the scrappy stage, and now dealing with the operational strain that comes with real growth. Usually they're preparing for wholesale or retail expansion, wrestling with a 3PL that isn't performing, or watching margins tighten despite rising sales. They need senior operations leadership in the building, not just another set of recommendations.

I'm not the right fit if you're looking for a strategy deck or a long-term audit with no execution behind it. I'm also not for teams that aren't ready to make changes — I get hired to fix things, not to observe them.

— WHAT WORKING TOGETHER LOOKS LIKE

STEP 01 Pinpoint the Real Problem

I go into your operation and find out what's actually driving the cost, delay, or breakdown — not just where it's showing up. This is the "P" in POINT: pinpointing the real constraint before touching anything else. You get a clear, specific picture of what's broken and what it's costing you.

STEP 02 Organize and Implement the Fix

I put together the operating plan — systems, vendors, team structure — and get your leadership aligned behind it. Then I implement it. This is where POINT's Organize and Implement phases play out: building the plan, then actually building the thing. You get a roadmap everyone agrees to and a fix that's already underway, not a document sitting in a folder.

STEP 03 Normalize and Position You to Thrive

I stay in as the operator, running the changes day to day until the new performance level holds on its own — POINT's Normalize and Thrive phases. You get a stable, scaling operation and the confidence to grow into what's next, without having to hire a full-time COO to get there.

— TESTIMONIALS —

"As a board member, I had the opportunity to work closely with Reem through a period of operational transformation and business change. In all of our interactions, Reem consistently demonstrated the ability to quickly assess challenging situations, connect operational decisions to financial outcomes, and succinctly communicate clear recommendations. She earned our trust through her ability to be transparent, make data-driven decisions, and be willing to take a stance — while keeping the long-term objectives of the business at the forefront."

Julia Adams
Partner, Exeter Capital

"Reem led our 3PL evaluation and selection at NOBULL, and from our first conversation it was clear she was operating at a different level. She never chased the lowest cost — she built scalable operations designed to improve the customer experience and support the business for years. She has high standards, communicates them clearly, and knows how to bring teams and partners together to get real results."

Brian Weinstein
VP Operations, Ryder Systems, Inc.

"I have had the good fortune of working with Reem at two different points in my career, and at both stops she excelled as both an operator and a champion of culture. What sets her apart is her ability to translate sharp intelligence into clear, actionable insights — ones that resonate equally with senior leadership and the teams doing the work. She can take limited information, move autonomously, and still bring the broader organization along with her, building alignment up and down the chain without losing momentum."

John McDonough
Chief Financial Officer

— READY When you are —

You don't need another

recommendation — you need

someone to fix it.

Every quarter you run without the right operational leadership costs you margin,

revenue, time, and control you won't get back.

© SALT POINT ADVISORY LLC